5 Tips To Find Freelance Copywriting Clients (Yes, You Got This!)

Starting out as a freelance copywriter? Finding clients can seem daunting, but don’t stress—here are some simple (and low-key effective) ways to start building your client list!

1. Pick Your Vibe
   Whether its beauty, wellness, tech, or lifestyle, try to focus on a niche that lights you up. Knowing your niche makes you way more appealing to clients who want an expert in their field. Plus, it helps you create work you actually love.

2. Curate Your Portfolio
   Your portfolio is your digital “hey, look at what I can do!” If you’re new and don’t have client work yet, create mock pieces that show your skills. Use free sites like Wix, Contently, or even make a mini LinkedIn portfolio. Show off what you can do in a way that speaks to your dream clients.

3. Show Up on LinkedIn (Yes, really!)
   LinkedIn isn’t just for job hunters—it’s a goldmine for networking! Start connecting with people in industries you’re interested in, share helpful posts, comment on others’ work, and join some LinkedIn groups. Be genuine, and soon people will start noticing your voice.

4. Pitch Like a Pro
   Think about brands you’d love to work with and send them a friendly DM or email. Keep it personal and show why you’d be a great fit. And remember: quality over quantity. Clients can tell when you’ve done your research vs. sending out a generic message.

5. Collect Reviews & Ask for Referrals
   After you finish a project, don’t be shy—ask for a quick review or testimonial. Good feedback makes you way more credible, and you can post it in your portfolio or LinkedIn profile. Bonus: happy clients might refer you to others!

Freelancing is all about consistency, learning, and being yourself. What’s one thing that’s helped you land clients? Drop your tips below and find more content like this on jackieGLDN.com.