TransCal Services, LLC
CRM / BRANDING / DESIGN
CREDITS:
AGENCY: JACKIEGLDN
Building Careers, Strengthening Communities: How TransCal Services, LLC is Transforming Construction Recruitment
As a trusted force in construction recruitment, TransCal Services, LLC has long been dedicated to bridging the gap between skilled workers and in-demand job opportunities. Based in Los Angeles, TransCal specializes in targeted recruitment for construction jobs while providing career guidance to underrepresented individuals eager to break into the industry. By aligning talent with opportunity, TransCal not only helps candidates build lasting careers but also ensures that contractors meet workforce diversity and compliance requirements.
Enhancing their recruitment process and community impact,
jackieGLDN partnered with TransCal Services, LLC to modernize their digital presence and optimize candidate placement through Zoho Sites and Zoho CRM solutions. A key innovation in this transformation was the creation of a custom Zip Code Finder using Zoho Sheets—a powerful formula-driven tool that matches candidates to Targeted Local Hire Program zip codes in accordance with Project Labor Agreements (PLA). This automation enables precise, efficient placement of candidates in designated hiring zones, streamlining compliance and maximizing hiring success.
Scope
Rebrand with new logo
Refine company identity, tone, & voice
Audit current system & processes
Create new recruiter, client, & candidate-facing systems
CRM
Recruiter Dashboard
Candidate / Client Portals
Collaborator Portal
Resume Parsing
Skills/Trade Matching
Location Segmentation
Auto-Responders
Custom Fields / Workflows
Digitized Forms & Contracts
Data Storage & Privacy
Testing
Training Documentation
Branding
Brand Message
Tagline
Email Copy
Offer & Service Positioning
Design
Logo & Typography
Color Palette
Website
Email Signature
Social Media Graphics
Beyond the new website and CRM overhaul,
jackieGLDN also delivered a new logo, tagline, refined website copy, and preset social media templates, ensuring TransCal Services, LLC’s brand identity reflects their mission of inclusivity and workforce empowerment. Through collaborative efforts, these enhancements have elevated TransCal’s recruitment strategy, improved candidate matching, and strengthened their digital presence in the construction industry.
